SmartTable Print Design
Print - Naamtech
The branding for SmartTable changed multiple times as did the SmartTable product. I worked with the style guides that were handed over to me from a designer and concepts from a marketing or sales manager.
I created work that would then be sent to be signed off by multiple heads and would ultimately be greatly different from original designs. It has been a challenging product to work with but allowed me as a designer to experiment within the supplied branded elements.
I was given tasks daily from the marketing manager to come up with different concepts for their campaigns. Using the existing brand guide for Smart Table I would find images and work layouts and illustrations to put together ooh advertising.
I created different social media content to promote the Smart Table campaigns and reach a broader audience. I worked along side the marketing team to ensure it was aligned to their vision.
The branding for Smart Table changed along with the product. I was then given the task of re-creating similar campaign collateral with consideration to the brand change. A new instructional booklet for the vendors, a new website, new posters and flyers were to be created. It was a fresh start for the new direction of the product.
Along with the new product was a new sales and marketing team that I was able to work with on these tasks.
Vendor Instructional Booklet
Posters and Flyers