I was given the task some animations on After Effects for the GiftBoard branding. I really enjoyed this project as I had no previous experience in animation and really enjoyed learning how to make short animations.
These were created for an online brochure for the potential vendors of GiftBoard - Stakeholder didn't want a print pamphlet. It was developed by a talented front end developer. You can see the brochure here
I started these with simple sketches and brainstormed ideas of reaching our target audience. The product manager wanted them to be playful and emotionally driven. I went on to storyboard a few different concepts and ran them past a few coworkers that were aligned with the project. I continued to come up with a style that suited the existing branding and ran these past the product manager and then proceeded to work the animation in after effects.